How pitches work
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Find out how idea pitches work, based on story telling. The slidecast complements other slidecasts on giving pitches and is background material to a workshop on innovation communication by TalkTheFloor
How pitches work
- 2. story telling stories engage stories increase retention stories motivate Steve Jobs @ Stanford 'just three stories'
- 3. case & visual credits: ThreeHeadedMonkeys
- 4. tension arcs build-up anticipation climax conclusion release tension case & visual credits: ThreeHeadedMonkeys
- 5. hinges fix message move from one arc to the next key to keeping flow case & visual credits: ThreeHeadedMonkeys
- 6. 2+2=4 persuasive technique bottom-up fixed path via interim conclusions to main conclusion 2 + 2 + 2 + 2 = 8 case & visual credits: ThreeHeadedMonkeys
- 7. Writing pitches is part of a two-day workshop on Innovation Communication, which includes key communication events such as: conducting brainstorm sessions & follow-up giving briefings steering project meetings pitching for resources persuasive Q&A sessions writing a project plan More information on the workshop programme More slideshows on TalkTheFloor@slideshare Photo Credits used under CreativeCommons 2.5 FlickR heroes: takomabibelot, topgold