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HOW TO CREATE VIRAL VIDEOS
That Drive Millions of Dollars of Sales
TAMMY CAMP - FOUNDER OF ACTION FACTORY
 Launched my 鍖rst startup in
2001 in college.
 Worked with @WalmartLabs to
create their 鍖rst product API.
 Venture Partner at 500 Startups
and lead curriculum for Silicon
Valley accelerator growth
marketing program.
 Founder/ CEO of Action
Factory.
BRANDS IVE WORKED WITH
OUR GOAL
Create videos that drive pro鍖t.
How to Create Viral Videos by Tammy Camp
CONTENT
How to Create Viral Videos by Tammy Camp
EMOTIONS
PEOPLE
SHARE
1 Amusement
2 Audicity
3 Awe
4 Anger
How to Create Viral Videos by Tammy Camp
How to Create Viral Videos by Tammy Camp
EMOTIONS
PEOPLE
SHARE
1 Amusement
2 Audicity
3 Awe
4 Anger
How to Create Viral Videos by Tammy Camp
EMOTIONS
PEOPLE
SHARE
1 Amusement
2 Audicity
3 Awe
4 Anger
AWE
Babies and puppies
EMOTIONS
PEOPLE
SHARE
1 Amusement
2 Audicity
3 Awe
4 Anger
ANGER
HOW MUCH VIDEO IS UPLOADED TO YOUTUBE?
a. 1 hour per second?
b. 86,400 hours per day?
c. 9.856 years per day?
WHATS THE DIFFERENCE BETWEEN A VIDEO WITH GOOD CONTENT?
 That has 10 Million Views
V.
 That has 10 Views
DISTRIBUTION
Content Distribution
80%
20%
WHATS VIRALITY?
Virality = Velocity of Engagement
in a set period of time + Views
HAVE
A DISTRIBUTION
PLAN
1 Pre-Launch
2 Launch
3 24-48 After
4 Viral Coe鍖cients
How to Create Viral Videos by Tammy Camp
HAVE
A DISTRIBUTION
PLAN
1 Pre-Launch
2 Launch
3 24-48 After
4 Viral Coe鍖cients
PRE-LAUNCH
HAVE
A DISTRIBUTION
PLAN
1 Pre-Launch
2 Launch
3 24-48 After
4 Viral Coe鍖cients
LAUNCH
HAVE
A DISTRIBUTION
PLAN
1 Pre-Launch
2 Launch
3 24-48 After
4 Viral Coe鍖cients
24 TO 48 HOURS POST LAUNCH
HAVE
A DISTRIBUTION
PLAN
1 Pre-Launch
2 Launch
3 24-48 After
4 Viral Coe鍖cients
VIRAL COEFFICIENT - DO SOME MATH!
VIRAL COEFFICIENT
K (t/ct +1) - 1
K - 1
Custs(t) + Custs(0)
t = time
ct = cycle time
*
ARE YOU CURIOUS?
THANK YOU
Tammy Camp
tc@actionfactory.com
http://bit.ly/2cRVbVx

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How to Create Viral Videos by Tammy Camp