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Caldas da Rainha Area, Portugal Portugal

Digital Marketing Manager @ Casa Sapo - Portal Nacional do Imobiliário

Technology / Software / Internet

- Develop and implement online marketing strategies for Casa Sapo; - Manage all paid search activities on Google AdWords (display, search, re-marketing); - Maintain and monitor keyword bids, monthly budget caps, click through rates, impression share, quality score and other important account metrics. - Conduct keyword/segmentation research and analysis - Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, re-marketing, and display (Google AdWords). - Develop and implement ppc campaigns, on Google AdWords; - Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads. - Monit...