- Develop and implement online marketing strategies for Casa Sapo;
- Manage all paid search activities on Google AdWords (display, search, re-marketing);
- Maintain and monitor keyword bids, monthly budget caps, click through rates, impression share, quality score and other important account metrics.
- Conduct keyword/segmentation research and analysis
- Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, re-marketing, and display (Google AdWords).
- Develop and implement ppc campaigns, on Google AdWords;
- Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads.
- Monit...
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