I have a genuine attraction to understand socio-cultural trends. Alert to seize changes, I am equipped with insatiable curiosity to find out causes and to identify opportunities that can be levereged for business gain.
I am passionate about innovative marketing processes, eager to discover new digital solutions, fascinated by brands which provide a compelling storytelling.
Strong interpretation capabilities through every piece of data, solid digital background and creative approach.
Specializations: Identifying key consumer insight, strategic thinking together with creativity, trend hunting, concept creation, communication and media strategy.
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