Brush strokes art gallery
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The document outlines the mission, goals, vision, and marketing strategy of Brush Strokes Art Gallery located in Chittagong, Bangladesh. The mission is to inspire local artists and customers through high quality visual art. Goals include becoming a well-known brand in Bangladesh by 2016 and earning 60% annual profit growth. The vision is to make people aware of beauty through their art. The marketing strategy involves targeting educated middle-to-upper class customers through exclusive art displays, events, and membership programs to establish the gallery as a prestigious brand.
Brush strokes art gallery
- 4. Because Life Flows Better Around Art
- 5. WHO ARE WE?
- 7. MISSION The mission of our gallery is to instruct, inform and inspire our local artists, customers and guests in our beautiful art gallery, where we will provide high-quality source of visual art. Our companys mission is to provide our customers with high image value and a sense of aristocracy . Brush Strokes Art Gallery will be an exciting venue where artists can exhibit their art.
- 8. GOALS Be a well-known brand in Bangladesh by 2016. Earn 60% profit each year for the next 5 years. If we are successful in Chittagong then well extend our business to other cities in Bangladesh and internationally.
- 9. Vision Our products will make people aware of the beauty of the world and especially the port city, Chittagong. Most of us are unaware about the beauty we are destroying in our daily life.Some of our products are also expected to reflect the Bangladeshi Culture.
- 11. Geographic Segmentation Region : Chittagong, Bangladesh. If we are successful with this business in our current city ,then well go for market development strategy . Density: Urban areas Chittagong
- 12. Demographic Segmentation Age : 24+ Family Lifecycle: any stage Gender : both male & female Income: BDT.50000 and above Occupation : Any Education : Mainly educated people Interested in paintings. Social Class: Middle Upper and upper- upper
- 14. TARGET MARKET INDIVIDUALS who are not price sensitiveINDIVIDUALS who are not price sensitive Educated & sensible people who haveEducated & sensible people who have enough knowledge about the value ofenough knowledge about the value of paintingspaintings People who want to enhance their self-People who want to enhance their self- esteemesteem
- 15. LITTLE CRAFTLITTLE CRAFT FURNITUREFURNITURE LTDLTD DECOREX HOME ARTHOME ART VAST RANGE OF VARIETIES SMALL RANGE OF VARIETIES HIGH PRICE LOW PRICE BRUSH STROKES ART GALLERY
- 18. Product Line Paintings by famous artists( ON ORDER BASIS) Paintings by local artists Paintings by amateurs Customize paintings Real time face sketching Sketches Books of artists.
- 19. Categories of paintings Oil paintings Acrylic paintings Knife painting Crayons/Pastel paintings 2 and 3 dimensional paintings
- 20. OIL PAINTINGS
- 21. OIL PAINTINGS
- 22. Knife Paintings
- 23. Sketches
- 26. Pastel Paintings
- 28. PACKAGING
- 29. PACKAGING Brand nameBrand name BarcodeBarcode Caution and instruction aboutCaution and instruction about handling the product.handling the product.
- 32. PRICING STRATEGYPRICING STRATEGY PRESTIGE PRICING OR PREMIUM PRICING- Giving our product an elite look because of its high price and high standard quality.
- 33. We do not keep a second piece of our products, no matter how high the demand is. . . So we tend to keep our prices high We will also seek for an increase inWe will also seek for an increase in our sales by creating a positive productour sales by creating a positive product imageimage.. Price range : BDT 15000- unlimited We justify the price with our product uniqueness Self-esteemed seeking people will tend to pay high price for our products
- 34. Brush Strokes art gallery: Marketing mix-place
- 35. Channels and Market coverage Products , physically will be displayed only at the gallery , in its own location, We have no other outlets or display centers except the gallery itself. Brush strokes art gallery has its own web portal, where anyone can get product information along with images. Interested buyers can buy products from the web store through PayPal.
- 36. Our website www.brushstrokes.com.bd Online buyers will be assisted by an interactive online customer center. For any quarries use helpline: 09604078233 Email: artgallery_brushstrokes@yahoo.com
- 38. Assortments Paintings on display: paintings of local artists and new comers. Other art objects on display : decorative arts, water color paintings. Regular display: artists books, photographs. Traditional and cultural activities and real time face sketching.
- 39. Location
- 42. Intensive promotional activities. To create strong brand image. To allow new artist to display their paintings.
- 43. The promotional media brush stroke art gallery prefers are : Print Publications (brochures with popular newspapers) Internet Sponsorship Sales promotion Billboard Radio @ 93.6 FM Trade fair
- 44. Internet : 1.Online ads will be delivered. 2.Ads delivered through social networking sites like Facebook and Twitter . 3.Log in to artgallery_brushstroke.com.bd 4.Journals and blogs
- 45. Membership : a)Free Entrance to Gallery events b)Invitations to prestigious Gallery receptions c)Tax deduction - Membership fees are deductible d)Yearlong recognition of customers membership in various Gallery publications
- 46. Higher Membership Levels Offer The Following : One time 10% discount on Gallery Art purchases Members can sponsor different events held by Brush Strokes Art Gallery. Increased visibility to the public in a positive, community-oriented context.( working towards welfare of the society) Annual recognition on web site as event sponsors.
- 47. Membership Offers : 1.Tk.50000 Mentor 2.Tk.100000 Bronze 3.Tk.1500000 Silver Portrait 4.Tk.2000000 Gold Masterpiece 5.Tk.3000000 + Platinum
- 48. Print Publication : a) Magazines b) Brochures with popular newspapers c) Leaflets d) Newsletters
- 49. Billboards a)To attract passing pedestrians and motorists. b) Location :- Khulshi, G.E.C, Probottok mour.
- 50. Special Events: рSpecial Exhibitions on Thursdays With unique theme and content like face sketch, portrait, customized paintings ,etc. Guests will be invited every Thursday from 6pm to 8pm.
- 51. Sales Promotion : a.Auction b.Exhibition c.Trade fair ( 25% discounts) d.Radio e.Membership offer f.Display newcomers paintings.
- 52. Pull Promotional Strategy Since we are aiming to promote ourselves as a brand we are going for pull promotional strategy.
- 53. CONCLUSION
- 54. ANY QUESTIONS?
- 55. THANK YOU