This document provides information about different cooking magazines, including their target audiences and cover conventions. Food Network magazine targets everyday cooks with easy recipes. Southern Living focuses on special occasion foods and holiday recipes, targeting females aged 51.2 on average. Bon Appetit features more complex recipes tailored to higher-end cooks, focusing on food quality over time. The mastheads typically remain the same across issues, sometimes changing color to match the central cover image.
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Magazine Genre Research
2. COOKING MAGAZINES
Cooking magazines general focus is on
cooking. These magazines usually provide set
by set instructions of recipes that are displayed.
There are several types of cooking magazines,
ranging from speedy on the go recipes,
everyday recipes, and special events recipes.
These magazines usually focus on desert or
entr辿es based on their edition.
4. FOOD NETWORK MAGAZINE
Food Network magazines cover story for each
volume generally caters to the everyday cook,
its composed of easy to follow step-by-step
recipes.
5. MEDIA KIT
AUDIENCE :
Demographics
Female: 73.6%
Median :
Age 18-49: 64.5%
Age 25-49:48.9%
Age 25-54: 58.5%
11.5 Million Readers
3rd Largest monthly magazine on
newsstand
Over 7 million Facebook Likes
6. MASTHEAD
The mast head for this
magazine generally stays
the same with, the font is
the same and the format,
the only thing that changes
with each edition is the
colors.
8. SOUTHERN LIVING MAGAZINE
Southern Living Magazine is not only a cooking
magazine but also a home magazine, this magazines
cover stories focuses mainly on special occasion foods
and treats. This magazine usually covers Holiday
recipes.
10. MASTHEAD
The masthead for this
magazine stays the same
with each issue,
occasionally changing
color based on the
central images color
scheme. The mastheads
color is bright and
vibrant.
12. BON APPETIT MAGAZINE
This magazine is mainly tailored to more high end
cookers , with more complicated and time
consuming recipes. This magazine is more focused
around the quality of the food rather than how long it
takes to cook.
14. MEDIA KIT
AUDIENCE :
Total Audience: 6.5MM
Female Audience: 73%
Education- Graduated College + 50%
Employment (Professional): 34%
Married: 62%
Demographics
Subscribers: 1,442,388
Single Copy: 86,997
Total Circulation: 1,529,385
15. MASTHEAD
The mast head for this
magazine generally stays
the same with each issue
, the only thing that
changed color is the O
in Bon or the accent mark
over the E, The masthead
is simple yet eye
catching.