Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Design :: UX :: Strategy
Industry
Photography / Arts
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About
Substance. Innovation. Pragmatism.
As a pragmatic creative, I work from the perspective that the only acceptable result for the investment on a component of marketing, advertising or design is to have the message understood.
My creative upbringing was mainly focused on corporate identity and publishing, naturally gravitating to the digital world, since I’m really interested in innovation and technology. Plus, the skills used for logo and icon conceptualisation, or typography and layout development are imperative when creating content for dynamic interfaces on tiny Smartphone screens and/or mammoth home TVs. The concept of storytelling and viewer context apply indeed.
For the last 11 ye...
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