際際滷

際際滷Share a Scribd company logo

A social media growth hack with Facebook

Thomas Cleenewerck
Thomas Cleenewerck

This slidedeck presents a step by step guide for using Facebook as a means to grow your business. We explain how to reach customers, connect and interact with them. The hack has been used successful for Yesplan, a versatile planning system for efficient event planning. Could be applied to other B2B products operating in niche markets.

1 of 15
Downloaded 13 times
IOIOI A social media growth hack with Facebook Monica Thomas Cleenewerck Van Huylenbroeck
Niche markets (we know our buyers but how do we reach them?)
Challenge How to get more views/likes/shares on your social media platform? Growth Hack A Facebook hack that fits into our content marketing strategy
Setup to page or to profile Tradeoff pages + - - + profile - + + - ! intended use invitations interactions analytics (private messages) (personal) (friends of admins) (not available)
Setup to page or to profile 5 steps 1. create page 2. create profile * (limited to 5K) 3. invite freely people on your page 4. post on page 5. post on profile to keep track of analytics (keep it synced)
Our first experience Who are our followers? An analysis promoted links are insufficiently scoped friends family and fools
Grow not all view/like/share/ are similar some are more important than others 4 steps 1. send email to prospects 2. select those that clicked 3. import in facebook 4. send personal invitation (scope) (select) (enter privacy) (respect privacy) (batches)
Import in facebook Its there for those who seek (no special format, any csv will do)
Numbers 2733 email campaign 100% 915 email reads 128 clicks 64 invites (first batch) 25 friends (after 2h) 33% 14% 39%
Numbers 2733 email campaign 100% 915 email reads 128 clicks 64 invites (first batch) 25 friends (after 2h) 33% 14% 39% do not bother people do not alert Facebook
How many (business) friends do we have 1,8% friends 1 friend out of 55 people
Long term benefits Fits into the sales cycle 5 steps 1. cluster friends of same organisation 2. feed them into sales pipeline into your CRM 3. use email integration like rapportive 4. establish feedback loop when sales makes new friends
Fun, Professional, Mix Simplicity rules and do not be afraid to recycle 7 platforms 1. Fun rules on Facebook 2. Professional content works best on LinkedIn 3. Mix on twitter 4. Nothing yet on Google Plus (sorry google guys) 5. Instagram ? 6. Foresquare ? 7. Pinterest ?
Where is Murphy Challenges to overcome 3 open questions 1. sometimes it works, sometime it doesnt 2. conversions are few 3. multiple languages
Monica Thomas Cleenewerck Van Huylenbroeck Founder & Engineer @ Yesplan Marketing Coordinator @ Yesplan Co-founder of SaaS companies Yesplan (2Rivers) and Orderflow (Inceptive). Developer. SaaS software expert. Lean-startup practitioner and advisor. Marketing Coordinator @ Yesplan. Linguist. Writer for Yesblog, indiestyle.be, Tempus Magazine. www.yesplan.be! Yesplan is versatile software for efficient event planning

More Related Content

A social media growth hack with Facebook

  • 1. IOIOI A social media growth hack with Facebook Monica Thomas Cleenewerck Van Huylenbroeck
  • 2. Niche markets (we know our buyers but how do we reach them?)
  • 3. Challenge How to get more views/likes/shares on your social media platform? Growth Hack A Facebook hack that fits into our content marketing strategy
  • 4. Setup to page or to profile Tradeoff pages + - - + profile - + + - ! intended use invitations interactions analytics (private messages) (personal) (friends of admins) (not available)
  • 5. Setup to page or to profile 5 steps 1. create page 2. create profile * (limited to 5K) 3. invite freely people on your page 4. post on page 5. post on profile to keep track of analytics (keep it synced)
  • 6. Our first experience Who are our followers? An analysis promoted links are insufficiently scoped friends family and fools
  • 7. Grow not all view/like/share/ are similar some are more important than others 4 steps 1. send email to prospects 2. select those that clicked 3. import in facebook 4. send personal invitation (scope) (select) (enter privacy) (respect privacy) (batches)
  • 8. Import in facebook Its there for those who seek (no special format, any csv will do)
  • 9. Numbers 2733 email campaign 100% 915 email reads 128 clicks 64 invites (first batch) 25 friends (after 2h) 33% 14% 39%
  • 10. Numbers 2733 email campaign 100% 915 email reads 128 clicks 64 invites (first batch) 25 friends (after 2h) 33% 14% 39% do not bother people do not alert Facebook
  • 11. How many (business) friends do we have 1,8% friends 1 friend out of 55 people
  • 12. Long term benefits Fits into the sales cycle 5 steps 1. cluster friends of same organisation 2. feed them into sales pipeline into your CRM 3. use email integration like rapportive 4. establish feedback loop when sales makes new friends
  • 13. Fun, Professional, Mix Simplicity rules and do not be afraid to recycle 7 platforms 1. Fun rules on Facebook 2. Professional content works best on LinkedIn 3. Mix on twitter 4. Nothing yet on Google Plus (sorry google guys) 5. Instagram ? 6. Foresquare ? 7. Pinterest ?
  • 14. Where is Murphy Challenges to overcome 3 open questions 1. sometimes it works, sometime it doesnt 2. conversions are few 3. multiple languages
  • 15. Monica Thomas Cleenewerck Van Huylenbroeck Founder & Engineer @ Yesplan Marketing Coordinator @ Yesplan Co-founder of SaaS companies Yesplan (2Rivers) and Orderflow (Inceptive). Developer. SaaS software expert. Lean-startup practitioner and advisor. Marketing Coordinator @ Yesplan. Linguist. Writer for Yesblog, indiestyle.be, Tempus Magazine. www.yesplan.be! Yesplan is versatile software for efficient event planning