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Personal Information
Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Regional Managing Director MediaVest MENA at Starcom MediaVest Group, Team Leader P&G AOR in MENA and Visa AOR in CEEMEA
Industry
Advertising / Marketing / PR
About
I am responsible for the overall business performance of MediaVest, with five offices in MENA. In this role, I look after the agency's P&L, senior client relationships, business development and product excellence. I also lead two regional AOR teams for P&G in MENA and Visa in CEEMEA, with team members based in Dubai, Cairo, Beirut, Casablanca, Moscow, and Cape Town. This AOR model aims at scaling capabilities in media planning, digital media, data and analytics, and performance media, while ensuring local capabilities to negotiate media deals and execute the plans with excellence. I also look after the relationship with advertisers like Adidas, Mars, Richemont, Emirates NBD, and Ma...
Contact Details

Presentations(3)Ìý

How technology changed tv viewership in ramadan mena 2012
How technology changed tv viewership in ramadan   mena 2012How technology changed tv viewership in ramadan   mena 2012
How technology changed tv viewership in ramadan mena 2012
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How smartphones and tablets are changing the way we consume content in the Middle East by LiquidThread MENA
How smartphones and tablets are changing the way we consume content in the Middle East  by LiquidThread MENAHow smartphones and tablets are changing the way we consume content in the Middle East  by LiquidThread MENA
How smartphones and tablets are changing the way we consume content in the Middle East by LiquidThread MENA
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How To Survive Social Networking
How To Survive Social NetworkingHow To Survive Social Networking
How To Survive Social Networking
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