How smartphones and tablets are changing the way we consume content in the Middle East by LiquidThread MENA
Download as PPTX, PDF0 likes1,209 views
The document discusses how smartphones and tablets are transforming content consumption in the Middle East, particularly among younger users who exhibit selective viewing behaviors due to content overload. It highlights the role of social media and personalized experiences in enhancing user engagement with meaningful content. The research aimed to analyze the interaction between television and mobile devices while understanding the mindset of 'immersed' consumers through interviews conducted in Saudi Arabia.
How smartphones and tablets are changing the way we consume content in the Middle East by LiquidThread MENA
- 1. THE RISE OF THE MULTISCREENERS How smart phones and tablets are changing the way content and media is consumed in the Middle east 1
- 2. TAREK DAOUK C H I E F I N N O VAT I O N & I N T E G R AT I O N O F F I C E R @tdaouk linkedin.com/in/tarekdaouk
- 3. Attention Deficit Hyperactivity 禽庄壊看姻糸艶姻
- 4. 4
- 5. 5
- 6. 6
- 7. 28 of content and media consumed per day hours 7
- 9. They have curation tools to create a clear & focused environment I am overloaded with content and information I became more selective of the information I choose to see/read -80% -60% -40% -20% 0% 20% 40% 60% 80% 9
- 10. They become more 10
- 11. 11
- 12. Mass media mobilizes people to immerse themselves in brands and media stories, while smart devices make the immersion experience more rewarding
- 13. 13
- 14. They become less interested in 360 degree superficial encounters and look for meaningful human experiences. They use devices smartly and emotionally to immerse themselves deeply in their interests and connect better with people and content they care about 14
- 15. 360
- 16. They become more 16
- 17. 17
- 18. 18
- 19. The social internet is helping improve the quality of the content generated and posted
- 20. 20
- 21. From mass
- 22. To Creative Middle Class 22
- 23. The content pyramid TLC: Premium Content Creative Middle Class: creative minds with decent production facilities to produce good quality sharable content with reasonable budget Netizens : Low quality, no budget content
- 24. METHODOLOGY & OBJ ECTIVES
- 25. Objectives & Methodology Objectives: The research was conducted to: Aid understanding of the dynamics between television and smartphones and tablet usage Identify the immersed consumer and their usage of multiple screens Ascertain how these screen options impact their mindset and actions when looking at or for content Methodology: The study was conducted in KSA using proprietary online research panel Interviews were conducted with Saudi and Expat Arabs aged between 18 to 40yrs The length of the interview was around 15 minutes
Editor's Notes
- #20: At a time when advertising like many other industries are trying to develop a sense-and-respond model, anticipate change, be ready to adapt it captures the old command-and-control model in its acmeA company loses competitiveness油when it changes or adapt more slowly than the external environment油Innovation and creativity can only flourish in an atmosphere of relative freedom - R&D employees get 15% free time to work on their ideas油