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Social Media Presentation for CAI

Theresa Dreike
Theresa Dreike

The document discusses effective social media strategies for association management. It outlines the rise of Web 2.0 technologies that enable online collaboration and information sharing, and how associations can utilize social media tools like blogs, social networks, videos and more to engage with members in new ways. Specific guidance is provided on using LinkedIn, Facebook and Twitter to build communities and continue conversations online.

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10/18/2010 Theresa Dreike, Senior Account Manager GET SOCIAL 1 Effective Social Media for Association Management
WHAT THE BLOG? 10/18/2010 Meet the Web, version 2.0 The second generation of Internet- based services and tools that let Theresa Dreike, Senior Account Manager people collaborate and share information online social networking sites social bookmarking social news sites social media monitoring Water cooler meets the Web technology, social interaction, words, pictures, activities 2
OUT WITH THE OLD IN WITH THE NEW (SORTA) 10/18/2010 What you do now (interrupt) What you can add (permission) Theresa Dreike, Senior Account Manager conferences blogging friendraisers seo and sem fundraisers social media brochureware Web social networking site rss e-mail blasts tools print ads videos radio ads contests direct mail campaigns special events 3
10/18/2010 Theresa Dreike, Senior Account Manager 4 START A CONVERSATION
TOOLS + TACTICS CONTINUE THE CONVERSATION 10/18/2010 41% online videos 34% blogging Theresa Dreike, Senior Account Manager 34% social networking 33% podcasting 26% message boards 13% wikis 25% none 5
CREATE THE RIGHT ATMOSPHERE 10/18/2010 Its not marketings job Know what is being said about you Theresa Dreike, Senior Account Manager listening is twice as important as speaking Google Reader Consistently talk about yourself blogs, podcasts, videoblogs, Twitter, etc. Build a community Ning 6
10/18/2010 Theresa Dreike, Senior Account Manager 7
TOP SOCIAL NETWORKS 10/18/2010 LinkedIn Most used for professional engagement Theresa Dreike, Senior Account Manager Facebook Seen as a place for the kids, however its growing into the place for brands Twitter Fastest growing user base is 35-55 age group 8
LINKEDIN 10/18/2010 First social network for business Largest user base of any social network Theresa Dreike, Senior Account Manager Use groups to create conversations with connections Ability to send messages to group Pull in RSS feeds for important news to share Use LinkedIns poll feature to ask specific questions for informal market research Answer questions to promote individuals 9 and brands
FACEBOOK 10/18/2010 CreateFan Pages for brands, companies and associations Theresa Dreike, Senior Account Manager Same functionality as a personal page Set to automatically update a Twitter profile when new info is posted Create Events for association events Create in-person community from online presence Promote a specific portion of the association Engage fans in a different more purposeful way 10
TWITTER 10/18/2010 Twitter uses 140 characters to answer the question What are you doing? Theresa Dreike, Senior Account Manager Twitter handles can be created for brands, companies and individuals Examples: @southwestair, @Printronix, @WHWM2W, @Lauras_House, @MercyHouseLC Use Tweets to promote: events, blog posts, LinkedIn groups, Facebook pages, Facebook events, etc. One more way to promote and market 11 content created by an organization
TWITTER WAYS TO TWEET 10/18/2010 Top Twitter Clients/Apps Mashable Feb 2009 article Twitstat Sept. 2009 list Theresa Dreike, Senior Account Manager Online Twitter.com CoTweet (www.cotweet.com) HootSuite TwitterFox Plug-in for Firefox Desktop TweetDeck Twhirl (similar to IM) Mobile Twitterberry Tweetie (iPhone) UberTwitter 12 Text message
SOCIAL MEDIA TOOLS 10/18/2010 Shorten URLs www.tinyurl.com Theresa Dreike, Senior Account Manager www.bit.ly Digg Twurl Photos TwitPic TwitGoo Tweet Photo 13
MEASUREMENT TOOLS 10/18/2010 Be creative: Facebook Pages automatically tracks clicks Theresa Dreike, Senior Account Manager Count ReTweets (RT) on Twitter Count conversations Specific tools: www.bit.ly: not only shortens URLs, also allows tracks click throughs live www.Twitalyzer.com: measures influence, signal, generosity, velocity and clout www.twitscoop.com: measures trends in your 14 Twitter stream
LETS CONNECT 10/18/2010 Contact Me: Theresa Dreike Theresa Dreike, Senior Account Manager 714-706-0433 ext. 102 theresa@remarxmedia.com Web site: www.remarxmedia.com LinkedIn: www.linkedin.com/in/theresadreike Facebook: www.facebook.com/tdreike Twitter: www.twitter.com/prdreamer 15

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Social Media Presentation for CAI

  • 1. 10/18/2010 Theresa Dreike, Senior Account Manager GET SOCIAL 1 Effective Social Media for Association Management
  • 2. WHAT THE BLOG? 10/18/2010 Meet the Web, version 2.0 The second generation of Internet- based services and tools that let Theresa Dreike, Senior Account Manager people collaborate and share information online social networking sites social bookmarking social news sites social media monitoring Water cooler meets the Web technology, social interaction, words, pictures, activities 2
  • 3. OUT WITH THE OLD IN WITH THE NEW (SORTA) 10/18/2010 What you do now (interrupt) What you can add (permission) Theresa Dreike, Senior Account Manager conferences blogging friendraisers seo and sem fundraisers social media brochureware Web social networking site rss e-mail blasts tools print ads videos radio ads contests direct mail campaigns special events 3
  • 4. 10/18/2010 Theresa Dreike, Senior Account Manager 4 START A CONVERSATION
  • 5. TOOLS + TACTICS CONTINUE THE CONVERSATION 10/18/2010 41% online videos 34% blogging Theresa Dreike, Senior Account Manager 34% social networking 33% podcasting 26% message boards 13% wikis 25% none 5
  • 6. CREATE THE RIGHT ATMOSPHERE 10/18/2010 Its not marketings job Know what is being said about you Theresa Dreike, Senior Account Manager listening is twice as important as speaking Google Reader Consistently talk about yourself blogs, podcasts, videoblogs, Twitter, etc. Build a community Ning 6
  • 7. 10/18/2010 Theresa Dreike, Senior Account Manager 7
  • 8. TOP SOCIAL NETWORKS 10/18/2010 LinkedIn Most used for professional engagement Theresa Dreike, Senior Account Manager Facebook Seen as a place for the kids, however its growing into the place for brands Twitter Fastest growing user base is 35-55 age group 8
  • 9. LINKEDIN 10/18/2010 First social network for business Largest user base of any social network Theresa Dreike, Senior Account Manager Use groups to create conversations with connections Ability to send messages to group Pull in RSS feeds for important news to share Use LinkedIns poll feature to ask specific questions for informal market research Answer questions to promote individuals 9 and brands
  • 10. FACEBOOK 10/18/2010 CreateFan Pages for brands, companies and associations Theresa Dreike, Senior Account Manager Same functionality as a personal page Set to automatically update a Twitter profile when new info is posted Create Events for association events Create in-person community from online presence Promote a specific portion of the association Engage fans in a different more purposeful way 10
  • 11. TWITTER 10/18/2010 Twitter uses 140 characters to answer the question What are you doing? Theresa Dreike, Senior Account Manager Twitter handles can be created for brands, companies and individuals Examples: @southwestair, @Printronix, @WHWM2W, @Lauras_House, @MercyHouseLC Use Tweets to promote: events, blog posts, LinkedIn groups, Facebook pages, Facebook events, etc. One more way to promote and market 11 content created by an organization
  • 12. TWITTER WAYS TO TWEET 10/18/2010 Top Twitter Clients/Apps Mashable Feb 2009 article Twitstat Sept. 2009 list Theresa Dreike, Senior Account Manager Online Twitter.com CoTweet (www.cotweet.com) HootSuite TwitterFox Plug-in for Firefox Desktop TweetDeck Twhirl (similar to IM) Mobile Twitterberry Tweetie (iPhone) UberTwitter 12 Text message
  • 13. SOCIAL MEDIA TOOLS 10/18/2010 Shorten URLs www.tinyurl.com Theresa Dreike, Senior Account Manager www.bit.ly Digg Twurl Photos TwitPic TwitGoo Tweet Photo 13
  • 14. MEASUREMENT TOOLS 10/18/2010 Be creative: Facebook Pages automatically tracks clicks Theresa Dreike, Senior Account Manager Count ReTweets (RT) on Twitter Count conversations Specific tools: www.bit.ly: not only shortens URLs, also allows tracks click throughs live www.Twitalyzer.com: measures influence, signal, generosity, velocity and clout www.twitscoop.com: measures trends in your 14 Twitter stream
  • 15. LETS CONNECT 10/18/2010 Contact Me: Theresa Dreike Theresa Dreike, Senior Account Manager 714-706-0433 ext. 102 theresa@remarxmedia.com Web site: www.remarxmedia.com LinkedIn: www.linkedin.com/in/theresadreike Facebook: www.facebook.com/tdreike Twitter: www.twitter.com/prdreamer 15