One thing I learned as a photographer is to always look at things from a different perspective. As a marketer and content creator this has taught me to always be thinking about the types of customers that will be consuming this content.
I'm a content creator with an insatiable curiosity (and probably a touch of ADHD). Whether it's interviewing a CEO or following a scientist through the Louisiana wetlands, I want to get the information from the source. I'm not comfortable creating content using secondhand information (my J-school training may have something to do with this).
I'm also a big believer in the power of the digital age. There's no reason today why an employee should have to be...
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