The document summarizes a presentation on using social media during the fuzzy front-end of technology selection and forecasting. The presentation was given at the PICMET '12 conference in Vancouver, Canada from July 29 - August 2, 2012. The presentation discusses a framework for incorporating social media into the fuzzy front-end, and a conceptual model that shows where social media fits within the fuzzy front-end process amid uncertainties in technology and markets.
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PICMET2012 Conference / Tero Peltola
1. PICMET12 Conference
Technology Management for Emerging Technologies
July 29 August 2, 2012
Sheraton Wall Centre Hotel, Vancouver, Canada
Technology Selection and Forecasting
at the Fuzzy Front-End with the Use of
Social Media
Tero Peltola and prof. Saku M辰kinen
CITER - Center for Innovation and Technology Research
Department of Industrial Management
Tampere University of Technology, Finland
3. Performance of the New Product
Development
Importance of Fuzzy Front-End
Innovations are typically based on the existing knowledge
Collaboration and communication
息 ATOS
Tero Peltola / www.tut.fi/citer 19.3.2012
4. Model of FFE with Technology and Market Uncertainties
Tero Peltola / www.tut.fi/citer 19.3.2
6. Verworn 2009 Koen et al 2001 deBrentani and Reid Cooper 2007
Kim and Wilemon 2002 Hoopes 1999 2011 Frishammer 2011
Kim and Wilemon 2002 Cooper 2007
Frishammer 2011
Adams et al 2006 Adams et al 2006
Adams et al 2006 Kim and Wilemon 2002
Kim and Wilemon 2002
Kim and Wilemon 2002
Ozer 2010
Adams et al 2006
Kim and Wilemon 2002
Adams et al 2006
Tero Peltola / www.tut.fi/citer 19.3.2012
7. How the Social Media Adoption Fits into the Picture
Tero Peltola / www.tut.fi/citer 19.3.2