General Enterprises Company, part of Al Batha Group was established in 1950. Over the last five decades GECO owns the licensing for some of the established & prestigious Brands names in household, consumer electronics and domestic appliances industry. GECO is the sole and exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands like Indesit (Italy), Scholtes (France), Westpoint (France), Akai (Japan), PRINCESS (Holland). Super General & Super Star are owned by the group and has grown well as brands which leads top market share in many product categories.
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