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LinkedIn Market

Taylor Greason
Taylor Greason

The document discusses LinkedIn's market opportunities, estimating a total addressable market of approximately $115 billion across four business areas: talent solutions (~$27 billion), sales solutions (~$15 billion), learning and development (~$30 billion), and marketing solutions (~$45 billion). It provides revenue figures for 2014 in each business area and estimates of the future potential market size based on LinkedIn's growing membership base and further expansion of its product offerings.

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LinkedIn Market Opportunity April 2015
Market expansion through long-term investment LinkedIn market opportunity ~$115B Today2011 IPO ~$50B
Current addressable markets LinkedIn market opportunity by business ~$15B ~$27B ~$30B ~$45B ~$115B Talent solutions Sales solutions Learning & development Marketing solutions LinkedIn SaaS based Consumer web based
De鍖ning the social selling market Sales solutions opportunity 4 $114m ~$8B+ ~$15B 1 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current product at current prices Sales solutions business 2014 1 LinkedIn estimates Global opportunity for sales solutions Based on global sales professionals, current product at current prices 1
Expanding visibility into global hiring Talent solutions opportunity 5 $1.3B ~$12B ~$27B 2 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current products at current prices 1 IDC & LinkedIn estimates | 2 LinkedIn estimates Full-time hiring addressed by LI products Talent solutions revenue 2014 1
Marketing to professionals Marketing solutions opportunity 6 $455m ~$45B Marketing solutions revenue 2014 1 Outsell research 2015, IDC & LinkedIn estimates Global opportunity for marketing solutions Combining relevant digital spend in B2B + high consideration B2C addressable by LI products 1
Advancing professional development & e-learning Learning & development opportunity 7 $149m ~$30B 1 1 LinkedIn estimates & IDC Global L&D opportunity relevant to current lynda.com business lynda.com stand-alone revenue 2014

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LinkedIn Market

  • 2. Market expansion through long-term investment LinkedIn market opportunity ~$115B Today2011 IPO ~$50B
  • 3. Current addressable markets LinkedIn market opportunity by business ~$15B ~$27B ~$30B ~$45B ~$115B Talent solutions Sales solutions Learning & development Marketing solutions LinkedIn SaaS based Consumer web based
  • 4. De鍖ning the social selling market Sales solutions opportunity 4 $114m ~$8B+ ~$15B 1 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current product at current prices Sales solutions business 2014 1 LinkedIn estimates Global opportunity for sales solutions Based on global sales professionals, current product at current prices 1
  • 5. Expanding visibility into global hiring Talent solutions opportunity 5 $1.3B ~$12B ~$27B 2 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current products at current prices 1 IDC & LinkedIn estimates | 2 LinkedIn estimates Full-time hiring addressed by LI products Talent solutions revenue 2014 1
  • 6. Marketing to professionals Marketing solutions opportunity 6 $455m ~$45B Marketing solutions revenue 2014 1 Outsell research 2015, IDC & LinkedIn estimates Global opportunity for marketing solutions Combining relevant digital spend in B2B + high consideration B2C addressable by LI products 1
  • 7. Advancing professional development & e-learning Learning & development opportunity 7 $149m ~$30B 1 1 LinkedIn estimates & IDC Global L&D opportunity relevant to current lynda.com business lynda.com stand-alone revenue 2014