Integrated marketing professional with more than 17 years of experience in developing content-driven solutions across an ever-changing media landscape. Experienced in trade and consumer publishing, as well as developing, implementing and measuring integrated marketing strategies and programs for small, medium and large B2B and B2C companies.
Adept at uncovering business needs and objectives, crafting appropriate strategies, implementing programs, measuring against business goals, and making adjustments based on metrics. Abilities include analyzing feedback to deliver strategic solutions, efficient problem solving ability, persuasive and effective communication skills to motivate team pe...
