More than 15 years of experience in the various spectrum of branding covering consumer research and brand management in both B2C and B2B industries, both as client and as brand consultant.
Consumer research 鈥� began career with one of the top qualitative research agencies in Malaysia, Dynamic Search, focusing on qualitative research covering a wide range of consumer research projects.
Brand Strategy & Activation 鈥� more than 10 years experience in various roles managing brands with Hong Leong Bank, Colgate-Palmolive, Johnson & Johnson and Fonterra. Last held role was as Group Brand Manager for the Fernleaf brand team in 2009.
Brand & marketing consultancy 鈥� Helmed the role of Mana...
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