Rodrigo, at 5 years old, created his first car using paper lamp box and plastic wheels. Through the years, he earned Bachelor鈥檚 and Master鈥檚 in Product Design & Ergonomics.
One of the pioneers of UX mindset inside Ford Motor Company and part of the implementation group of Ford Global User Experience Team committed to envisioning and creating simple, thoughtful, enjoyable, and compelling product experiences that continually inspire our teams and customers to go further.
He also worked as Ergonomics Designer (2008-2013), Ford Motor Company, leading the Ergonomics attribute for all Car, Truck, Heavy Commercial Truck projects developed in Brazil for Global and Local Markets.
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