"It鈥檚 not about the role of digital in marketing.
It鈥檚 about the role of marketing in a digital world."
In the past, brands played a leading role in driving consumer behaviours and habits. Today, that change is being lead by the very people advertisers sought to target. Enabled by new and emerging technology, consumers are more connected, informed, and empowered than ever before. Unfortunately, businesses have been slow to respond, struggling to find a meaningful role in people鈥檚 lives, choosing to focus on small pockets of digital rather than transformative brand experiences and ecosystems.
This is the current marketing reality.
To stay in front, brands need to deliver relevant and r...
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