Brand marketing has become a bit of a pain to the society over the last few decades. Marketing regularly intrudes on people鈥檚 lives, it wastes people鈥檚 time by being mostly irrelevant, it often exaggerates things till it feels shallow and plastic, and it can be boring, quite often.
To add to that, the advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. Marketing lives at the cusp of business and people 鈥� the most powerful insights and ideas, can be fragile and elusive. Complexity can kill the soul of marketing. At the least it can take focus away from what truly matters.
Brands must enhance human happiness. So must data and te...
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