Business technology is the art of matching an over-abundance of technical tools with an unending list of business needs and, despite scarce resources and time constraints, making a difference. The tool of choice in today's market is Salesforce.
In an era of over-specialization, initiatives break down for lack of cohesion: the big picture may be absent, or it is not translated into operational terms, or these terms are not communicated effectively to implementation teams, or these teams do not report on KPI metrics to track success.
Project management too often confuses form with function as an exercise in CYA. It is the heartbeat of effectively reaching goals (however technical), and ...
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