Personal Information
Organization / Workplace
Reading United Kingdom
Occupation
Consultant
Website
About
Am passionate about the better, and legal , use of data in marketing to inform, improve and infuse the marketing process with greater insight, smarter programmes and better results. So much marketing budget is wasted on bad ideas, poorly targeted and with little care over the rights of consumers. Doing it right and doing the right thing not only costs less, the results are better too!