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Reading United Kingdom
Occupation
Consultant
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About
Am passionate about the better, and legal , use of data in marketing to inform, improve and infuse the marketing process with greater insight, smarter programmes and better results. So much marketing budget is wasted on bad ideas, poorly targeted and with little care over the rights of consumers. Doing it right and doing the right thing not only costs less, the results are better too!
Tags
pecr 2003
cookies
data privacy
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