I specialise in social media and hold a PhD from University of Westminster, where I explored content creation and online sharing. I'm currently lecturer for Branding and Digital Media and module leader for Introduction to Media & Society on BA Advertising, PR and Media at Middlesex University. Previous to this, I developed and conducted research into work-based learning programmes and Degree Apprenticeships at Ravensbourne, where I also lectured on the BA (Hons.) Web Media Production course.