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Organization / Workplace
Antwerp Area, Belgium Belgium
Occupation
Associate Professor at KU Leuven
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About
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing.
I TEACH on persuasion, marketing communication, advertising and research methods.
I also provide management and employee WORKSHOPS on nudging and branding.
[Contact me for further information]
An overview with some conference presentations and other contributions related to my academic research and teaching:
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