Communications have evolved. Today, conversations, public and internal, can be started anywhere by anyone. This holds tremendous opportunity for any organisation with internally cohesive and transparent narratives empowering people to adopt key language in their own voice.
Advertising, marketing, public relations, business development, sales鈥� are all forms of communication focused on starting a purposeful conversation.
To pursue this conversation, the one critical element most often overlooked is: listening.
Without listening we are left with preaching, an approach not conducive to scaling messages.
For any conversation to become influential, messages have to be real and offer val...
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