I'm an integrated marketing specialist with over 12 years of experience in building and implementing integrated GTM strategies across online & offline channels. In the last 5 years I have purely focussed on digital and mobile channels.
Over these years I've grown a deep intrigue for data which is absolutely invaluable to me. I believe that data is my ‘scientific gear’ to validate decisions and make informed decisions. I've had the privilege to work with world class, cross-functional teams and partners across Product, Engineering, Data Science, Research, Sales, Advertising, Media, Publications etc.
I've also had the privilege to speak and be a panelist at industry and marketing/tech co...