Good design is good business! I'm a passionate design leader with 10+ years of diverse product development and user experience (UX) experience spanning consumer, outdoor, medical, and high-tech markets. I excel in a variety of roles - designer, strategist, manager, program manager, product marketing, sales & promotion - and I thrive on making things happen! My lifelong passion for conservation of natural resources, hunting, and the outdoors has fueled adventures from the Arctic Circle to South Africa. www.tomryle.com and www.freshtraxoutdoors.com