I'm a passionate and curious Marketing Director (currently KATNAR TNS, Italy), with broad experience in strategies and activation, in B2B (TNS, Gfk, Neticon, PEA) and B2C (Ferrero and Zuegg) environments. I've experienced Fast Moving Brand context, Market Research Consulting, Adv and Promotion agency view and this provides me a solid background to an holistic and effective understanding of the Consumer/Customer.
I add value through a sharp business understanding together with cultural sensitivity, empathy, good communication, persuasion and negotiation skills. A distinctive understanding of (Connected) Customer, helps me finding the right way to propose messages and win customer attentio...