Expert in Shopper Marketing and Customer Development - Author, consultant, speaker and business leader
Industry
Apparel / Fashion
Website
About
I am an author, consultant, speaker and business leader with over 25 years鈥� experience working with leading consumer goods businesses including Mars, PepsiCo, Sony, Unilever, Danone, Fonterra and Kao.
As the co-author of 鈥淭he Shopper Marketing Revolution鈥�, I鈥檓 a globally recognised expert in Shopper Marketing and Customer Development. I regularly blog on issues facing brands and managers around the world.
As a consultant I work with many of the world鈥檚 best-known brands across Europe, Middle East, Africa and Asia-Pacific. I specialise in directly supporting managers to make practical changes to marketing and sales strategies which deliver step-change in brand performance, return
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