Manage content programming strategy for Facebook, Twitter, and Pinterest, and Google+ making sure posting is optimized per channel for maximum CTR.
Facilitate employee advocacy on social platforms.
Create and update company guidelines and policies for overall presence to ensure a consistent voice, brand-appropriate graphics, and optimum posting frequency.
Design all graphics for social media using Photoshop and Illustrator.
Make data-driven post decisions based on insights gathered from Facebook Insights, Twitter Analytics, Pinterest Analytics (via Tailwind), Omniture reporting, and trends from all social platforms and reports from our in-house SEO team.
Align posting calendar w...
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