I am a New York-based brand and marketing strategist and creative industry leader who sets the future direction for brands, and how this plays out in innovation, action and communication. I tend to work with challenger, media and entertainment brands. My recent experience includes Google, The Coca-Cola Company, The Museum of Modern Art, YouTube, Live Nation, Dos Equis and Pledge Music and, when I worked in Europe, adidas, PlayStation, Sony and Virgin Mobile.
My work often extends into media and popular culture. I have covered Superbowl advertising for The Guardian, turned my Twitter feed into a book published by Random House, and I sit on the advisory board of Wharton Business School's ...
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