Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Strategy and Creative Director at PLAY Communications
Industry
Advertising / Marketing / PR
Website
About
Imaginative, enthusiastic 360° strategic and creative thinker with a passion for aesthetics and insight. I am innately curious about the human condition and how to appeal to it, how to surprise it, and how to change it.
I work closely with clients, creatives and partner agencies to develop integrated, intelligent solutions that return on investment and involvement.
My skills include User and Customer Experience, experiential, customer journeys, creative development, upstream strategic innovation and development and down-stream assessment and analysis.
My experience has covered multiple industry sectors including food, beauty, mobile handsets, personal computers and online gambling.
M...
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