Kaas
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This presentation is based on the performance of my team (kaas) during a market simulated game, in the subject managing the growing organization at Swinburne.
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- 2. FINANCIAL REVIEW Sales have increased Increased cash liquidity Bank Loan ($7,000,000) Sound financial health -4,000,000 -2,000,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 Operating Profit Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6
- 3. STRATEGIES Marketing Strategy (15,958,529 total spend) R & D (6,749,396) Advertising (2,887,665) Competitors Understanding Sales Channel Strategy New Store every quarter Online store/web sales 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 1 2 3 4 5 6 Research and Development Advertising
- 4. STRATEGIES Human Resource Strategy Employees increased remuneration Future = match industry leaders, Panda Manufacturing Strategy Fixed units of production (200 per day) Employees (productivity less and projected) Industry low 80.6%
- 5. STRATEGIES Financial Strategy Bank loan for expansion Common Stock Retained earning increased $ $ $ $
- 6. BUSINESS PLAN We just started giving out rebates to attract more customers Our target markets are the workhorse and traveler but for now on wards we will focus more on traveler. We recently just open a store in New York as it is a big market for all of the segments. Goals have to be unambiguous and measurable. We didnt have a plan!!! Invest in most expensive r&d, it has to be the best.
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