An experienced, effective Marketing Leader with over 25 years experience in B2B marketing in technology (IT) and financial services. Has successfully developed products, brands and markets in Australia, and internationally (NZ, Europe, Asia and North America), applying these key strengths:
* Strategic communications 鈥� transforming complex scenarios into clear, actionable communications
* Brand management including brand architecture, product name and value proposition development
* Leading & supporting change 鈥� cultural, new product development, entering new markets, M&A
* Effective use of research and analytics to generate insights and guide strategy
* Strong experience in all ma...
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