Tory Reiss commands diverse career experience. Most recently, Tory Reiss operated as a Summer Associate with Coca-Cola Refreshments, a post he held between June and September 2011. In this capacity, he managed an array of operational projects, including the improvement of Coke Zero's Colorado market penetration from 82% to 89%. He also redeveloped and reconstructed the company's ubiquitous excel workbook and increased weekly efficiency by approximately 60% via a strategic realignment—including both automation and streamlining—of the organization’s previously analog system.