Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Global Product Marketer, Publisher Development, Ads in Apps for Windows 8 and Windows Phone
Industry
Technology / Software / Internet
About
• Built a marketing plan including execution goals for digital, events, and marketing collateral. Managed a large budget, multiple vendor teams and one individual contributor
• Delivered a marketing toolkit (pitch deck, leave-behind collateral, interactive ad demos, case studies, demo videos) that enabled the business development team to exceed publisher recruiting goals for Windows 8.
• Provided strategic guidance for & participated in a European roadshow reaching over 100 top publishers & resulting in dozens of signed contracts
• Built a new website, adsinapps.microsoft.com, for Windows 8 developers seeking to monetize their app with advertising, which doubled the mont...
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