Responsible for implementing social media engagement strategies and conversation plans, coordinating closely with the business to ensure strategic alignment and effectiveness. Ensures that social broadcasting and engagement is fully integrated with all other efforts across the company portfolio.
Developed a comprehensive foundation for social media across the organization inclusive, of governance, policies, training, social listening/moderating, community management and best practice sharing. Evangelizing social business to enable a more social enable organization that moves from using social to being social at the core.
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