Personal Information
Organization / Workplace
Dallas/Fort Worth Area United States
Occupation
Strategy & Analytics
Industry
Advertising / Marketing / PR
About
Quantitative market research professional with experience at various levels of the production chain, from questionnaire design, to project management, to statistical analysis, to presentation.
My current focus is three-fold:
1) Design: to design questions and surveys that optimize respondent engagement and allow for better derivation of insights
2) Practice: to remain current on specific trends and techniques for producing the best quality research data
3) Visualization: to produce analyses that provide the greatest amount of insight using the smallest amount of space (I think the quality of the presentation of data is too often overlooked as an area of improvement and innovation).
Contact Details
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