Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
About
The current market is arguably one of the most challenging I've seen in my 30 year career - but one that also affords exciting opportunities and new ways of working.
With my particular experience in the Financial Services sector, there are clear patterns emerging in the problems Banks and Wealth Management providers face. And what's significant, is that they're no longer restricted to the Retail space but are moving through Wealth Management, Private Banking and now reaching into Investment and even Merchant banking.
For me, this signals a significant shift in attitude - and not just in areas like 'Digital First' as you might expect - but a broader appreciation that we need to get to g...
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advocacy
marketing
internal comms
otm
stories
employee engagement
communications
storytelling
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