A 1985 Buick Riviera drives into an archway labeled "Currently: Oct 28 1985" and "Destination: Jul 28 2011" and emerges in 2011. The driver is amazed by the modern interior and exterior of the 2011 Buick Riviera, commenting on the hi-tech cell phone billboard and smooth shifting of the car. An announcer voiceover concludes that while technology improves with time, few things are as astonishing as the reinvented 2011 Buick Riviera, which maintains the same timeless luxury coupe design.