As a digital direct marketing professional we drive top line customer sales through analytically driven marketing solutions achieving the highest return on investment. We achieved the following increase in Search Engine Marketing performance for one of our clients:
Pre-Optimization
Monthly Ad spend=$10,000.00
CTR=1.9% approx avg
CPA=$220.00+
Conversion %=.22%
Conversions/month=22
Post Optimization
Monthly Ad spend=$,5300.00
CTR=1.5%
CPA=< $9.00
Conversion %=15%
Conversions/month=600 avg
My engagements and assignments covers the spectrum of on and off line marketing. This is in line with my value proposition of capturing and nurturing contacts from on and off line contact points.
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Contact Details
Tags
data miningsegmentation analysisgoogle adwordsmarketing analysisemaildirect mailcrmwebsitemulti-channelmulti-touchtrigger marketing
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