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Principles of Marketing and MyMarketingLab

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Pearson Australia

This document provides information on the 6th edition of the textbook "Principles of Marketing" by Gary Armstrong, Stewart Adam, Sara Denize, and Philip Kotler. It lists the authors and their affiliations, ISBN number, and links to the MyMarketingLab homepage, study plan, assignment manager, gradebook, marketing blog, and mini sims for additional course resources.

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Principles of Marketing and MyMarketingLab
Principles of Marketing, 6e Gary Armstrong University of North Carolina Stewart Adam Deakin University Sara Denize University of Western Sydney Philip Kotler Northwestern University ISBN 9781486002696
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* MYMARKETINGLAB HOMEPAGE
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* STUDY PLAN
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* ASSIGNMENT MANAGER
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* GRADEBOOK
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* MARKETING BLOG
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* MINI SIMS
Principles of Marketing, 6e - Armstrong , Adam, Denize & Kotler* MINI SIMS

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Principles of Marketing and MyMarketingLab