Travel2.0
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Taking a look at the application of broad trends in the Web2.0 movement to travelling. With a specific focus on South Africa
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Travel2.0
- 1. Travel 2.0 What your business must know about the internet
- 2. This is not An emarketing presentation Geek or 1337 A Cooking class You will learn Emergent trends online Applied to the travel industry Where to focus your energy Easy ways to kick-start your online strategy. NB Concepts The Long Tail User Generated Content Wisdom of crowds
- 3. Learning from spaghetti sauce
- 5. How is this important?
- 8. Ìý
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- 11. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
- 12. Why should you listen?
- 13. $114 Billion
- 14. 53%
- 15. 73%
- 16. 65%
- 17. 57%
- 18. Emergent trends Online research Tailored markets Custom trips Information Brokers
- 19. Do they find you? If they don’t find you, they find your competitor
- 20. How does this happen? Online conversation Social Media
- 21. Oh So Web 1.0
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- 26. Let’s go Web 2.0
- 27. Remember It’s about the conversation You must be there You must participate
- 28. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
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- 31. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
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- 36. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
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- 40. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
- 41. Blogging Blogs Diary/Editorial Style Trackbacks/Comments Syndication Dynamic Websites Corporate/PR writing Discussion Forums Linking/SEO Static
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- 45. Web 2.0 – Travel 2.0 The Long Tail Wisdom of crowds Wiki’s Mashups Blogging (And podcasting) Tagging and folksonomies User Generated Content
- 46. Mashups Moving from: Web1.0 -> Web2.0
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- 49. Where does all this fit in?
- 50. Implications You don’t control your brand. Interactions online Opinions matter more Getting lost in the long tail What is your online strategy?
- 51. What you can do now Spend more time on the internet Join the conversation Use social media Do some SEO (where do you rank?) Analytics with your clients Don’t build your own Myspace – yet Build your community
- 52. Web2.0 Travel Tools Wikitravel.org Gadling.com Geekytraveller.com Virtualtourist.com Go2sa.co.za
- 53. Ìý
- 54. Keep in touch! Uno de Waal [email_address] This presentation available: www.unodewaal.com