• Hands-on experience in Information Architecture, Competitor Analysis, Usability Testing
• Experience in Wireframing (hand sketching, computer aided), Interaction Design, Visual Design & Aesthetics
• Understanding online user behaviour and web psychology
• Experience in conducting User Surveys/Interviews, Contextual Inquiry, Heuristic Evaluation, Card Sorting, Bi-polar Emotional Response Test, etc.
• Understands Human Computer Interaction (HCI) and Ergonomics, Human Psycho-Physiology, device constraints across PCs, Mobiles, TVs, etc.
• Ability to define entire Information Framework including process flows, use cases, user-flows
• Experience in working with taxonomies, system messaging, e...