Survival of the fittest:
Today鈥檚 competitive, globalized world economy once again eloquently
demonstrates that only the fittest survive. Who will turn out to be the fittest in
service-oriented businesses? It is only those who not merely anticipate and fulfill
but also exceed customers鈥� expectations. Those who fail in this mission merely
falter, wither away and die.
It is, therefore, highly essential for any business to have an insight into the
customer鈥檚 buying behavior and experience.
There are different ways of understanding customer behavior and one of the most
powerful ways is through a systematic feedback. The current feedback mechanism,
however, does not motiva
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