Ulrike is a passionate and visionary technologist who has been creating innovative software products since the beginning of her career. Her belief is that software is an enabler for transformation and with that mind-set she constantly looks for new technologies and researches how to enable them best for end-users.
She is currently the CTO of NewStore, a new ecommerce venture backed by General Catalyst. Ulrike leads technology strategy while working closely with product management, engineering and marketing to align product and technology into a comprehensive offering for the ecommerce and retail industry. She鈥檚 been an integral part of developing the NewStore Mobile Retail Platform, whic.
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