I am a professional with 17 years experience in Digital Marketing & Media and a solid FMCG marketing background.
My approach to Digital is therefore very strategic with a clear goal of contributing to brand equity improvement and deliver business results.
Actually I lead Danone Connection Dept and under my responsibilities are all the Digital and CRM activites, Media Planning for all the medium and PR activities.
In the past, I have created and leaded the Henkel's CRM platform www.donnad.it and Donnad magazine, and the e-commerce project www.casahenkel.it.
Specializzazioni: Digital Marketing & Digital Media: digital strategy, e-commerce B2C B2B and B2E, projects definition and implemen...
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