Head of Brand Planning, Senior Director Strategy and Planning
Industry
Advertising / Marketing / PR
About
I have been described as a versatile, opinionated, creative planner who leads an internal and external team well and brings out the best in people. I have a knack for quickly identifying a cultural tension that leads to a great creative strategy. Inspiring tools for me are Semiotics, Linguistics, cultural and societal trends and changing data patterns that shed light on what people do, think, feel. Societies and businesses are changing rapidly, it鈥檚 a planner鈥檚 work to stay on top of these transformations and in contemporary branding help guide clients to adopt communications with a Societal Agenda or Point of View.
After three years as the US planning for Siemens AG, in the Industry, H...
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