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To Whom It May Concern

RE: SKILLPOD MEDIA GAMES SOLUTION

It gives me great pleasure to present you with the following information in relation to our casual games
offering, please let me know if I omitted to include any information that would be of relevance.

Game Management Platform Features:
The SkillPod Media proprietary game management platform currently manages the delivery of games and
gaming related services to 36 games portals in 11 countries.

Available Modules:
The SkillPod Media Game Management Platform offers the following content modules. The system is
highly configurable and each module can be formatted according to your requirements, the details are
as follows:
1. Player subscription engine, points based solution for the purchase of games, entry to tournaments,
etc.
a. Members only games (Premium Games) + Members only tournaments
2. Download Games
3. Multiplayer Games
4. Points / Loyalty Engine
5. Game syndication – allows users to publish their favorite games on their websites / Blogs
6. My Games, allows users to setup a custom games page
7. Player registration engine and profile management
8. In game chat – stringent bad world filters in 6 languages
9. Featured games and tournaments
10. High score boards:
a. Weekly, Monthly, All time & Personal Scores per Game
b. Tournament scoreboards
11. Newsletter & FAQ publishing
12. Game search engine
13. How to play guides
14. Refer a friend
15. Avatar Parade
16. Player support contact form
17. Game challenges:
a. Challenge a friend or SkillPod player:
b. Pending, Active, Declined & Completed status
18. Tournaments engine:
a. Prize management
b. Live tournament leader boards
c. Game specific
d. Time based
e. Points engine (pods)
f. Highest Score Wins or Lucky Draw Format
19. Most popular games listings
20. Customisable games console
21. Ability to include partner tracking scripts i.e Nielsen Net/ratings tags
22. Search engine friendly content structure
23. Highly flexible template driven content management system
24. Community elements - friends lists, messaging, challenge for Pods, Twitter Integration,
25. Detailed player profile pages - public and private
26. Download versions of the games
27. Flash Lite mobile games – currently 35 available, with 5 new titles added each month

28. Live Tournament Leaderboards, Player Leaderboards and Top Winners
29. Surveys for advertisers
30. Game leagues
31. “Virtual” trophies linked to tournaments
32. Player grading
33. Ability to import pictures for the players avatar
34. Extensive Backoffice Tools:
a. Player and game statistics
b. Game management
c. Player management
d. Tournament management
e. Reporting

User frontend:
The entire system is template based and can be fully customized to meet any design requirements.
There are different templates for the homepage, category pages, game info pages and game play
pages. We would typically assist with the integration of a new site look and feel / layout. The system
caters for custom HTML which can be used to publish promo’s, banners, featured content, etc without
making changes to the actual template – part of the CMS system.

Rough layouts of the new SkillPod.com “Look and Feel” we typically prefer the 3 column approach
due to the volume of content we wish to display, sites can opt for a 2 column approach on the
homepage and a different structure on the other content pages.

Design Flexibility:
The SkillPod Media games management system has been designed with flexibility in mind and can thus be
fully integrated into any design that a publisher would require. Mini sites can be added to the main games
site, these could be linked to specific campaigns and /or events.

Full Games Portals:

Mini Games Sites:

How do users get Pods:
a) Users receive free Pods, when they register - this value can be set per site
b) Earn Pods by logging scores for pre-configured games
c) Buy them through their credit card, premium rate SMS
d) Enter tournaments to win Pods
e) Challenge friends to win Pods
f) Refer Friends, any friends that register will trigger a Pod credit to the player that referred them

How can the Pods be used:
a) Certain games can be set to have a Pod cost to play the game - this value can be set by game
b) Tournaments can be setup to have Pod entry fee's
c) Players can challenge other players for Pods
d) Players can buy versions of the games to download to their computers for Pods
e) Users will be able to redeem Pods for merchandise - near future

The Tournaments engine offers the following functionality:
a) Tournaments can be setup for any duration of time
b) Multiple prizes can be linked to each tournament
c) The tournaments formats can either be Highest Score Wins or a Lucky Draw Format
d) A progressive style component exists that allows for initial Pot values to be set and increase values
as users enter the tournaments for Pods
e) Advertisers can sponsor the tournaments - their logo and details will be displayed on the
tournaments page
f) Surveys can be linked to the tournaments
g) Tournaments receive preferential placement on the homepage of the games site, thus maximum
exposure

Advertising / Revenue Earning Opportunities and Examples:
The following represents a summary of the various advertising opportunities that can be leveraged off:
a) Setup of advertiser surveys in specific games / tournaments
b) Run of site campaigns – banner sizes will be dictated by the site and games console design and
layout
c) Fixed placement sponsorship
d) Tournament sponsorship
e) Game pre-loaders
f) Game customisation
a. Customisation of game “objects”
b. Customisation of the game console
c. Full rebranding
g) In-game advertising opportunities
a. Branding
b. Product placement
h) Mini sites:
a. Single or multiple games
b. Strong client branding
c. Tournaments management
i) Custom game development
j) Affiliate campaigns e.g. Google AdSense
k) Revenue sharing from subscriptions and game sales

Integration Options:
The SkillPod Media gaming platform offers the following integration options:
a) Template driven, thus allowing the games site and game pop up window to reflect the
brand identity and look and feel of the primary site
b) An API is available for the integration of an existing user registration engine thus
ensuring seamless movement between the various content sections of a publishers
website
c) API development to integrate into existing CRM and billing / payment engines
d) The Publisher is able to host the games portal on a domain of their choice, again
ensuring the brand identity is retained, the primary games engine is hosted on our
platform at Rackspace UK.
e) Social Media Integration for Facebook and Twitter
f) The games can be translated into any language that you require, how the translations
work is as follows:
o The game titles would be selected from the games catalogue by the publisher
o SkillPod would provide the publisher with the English text for the site and games
o The publisher would provide SkilllPod with the translated text
o SkillPod would integrate the text into the games and re-format the games in
order for all text placement to be correct
o Games are made available to the publisher for sign off before publishing live

Technology:
The SkillPod Media gaming platform is based on the following technology:
a) Application language = Php, Ajax and XML
b) Database platform = MySQL
c) Server platform = Linux
d) Games language = Flash, Action Script and Java
e) The SkillPod Media server infrastructure is based in the UK, should you require a local server
the setup and monthly costs would be for your account. SkillPod would setup the necessary
applications on your dedicated servers.

Sample Games Portals and the various implementation options:
a) Full Implementation of the Games Solution:
a. SkillPod.com – http://www.skillpod.com
b. Independent Newspapers – http://www.iolgames.co.za
c. 24.com / Naspers – http://24.com/games
d. EZ PhoneBill – US Telco – http://games.ezphonebill.com
e. Arcadia – Tournaments Portal for You / Huisgenoot – http://game.clubarcadia.co.za

b) Kids games sites, filtered content:
a. KTV – Kids TV Channel – http://games.ktv.co.za

c. XML Game Feeds:
a. Gadu Gadu (Poland) – http://www.pykam.pl
b. Shpilat (Romania) – http://www.Shpilat.ro
c. RTL NL Games – http://www.rtl.nl/spelletjes/spelsalon/snel/

Branded Game Examples:
The following are examples of the opportunities that exist for the branding of games.

Other branded game examples:

Flash Lite Mobile Game Examples:

Pricing:
• Monthly Pricing breakdown:
o Setup Fee:
XML Feed (games only) - Once off setup fee – would cost anything from US$750
to US$1,500,
White Label + Advanced XML Feed - Once off setup fee – would cost anything
from US$5,000 to US$15,000,
The setup fee covers the integration of your template into the game management
system as well as the initial setup, configuration and testing of the publishers
games site,
o Monthly Fees:
The fee includes all maintenance, support, featured game management,
tournament setup and hosting costs,:
• 1 to 500,000 game loads – US$775 per month,
• 500,001 to 1,000,000 game loads – US$1,175 per month,
• 1,000,001 to 1,500,000 game loads – US$1,695 per month,

o Revenue share:
• The publishing partner is paid 50% of the gross subscription revenues
that are paid by users for Premium game plays, tournament entries,
game downloads and purchases. SkillPod Media covers the licensing
costs, distribution, bandwidth and support costs,

Other Development Costs:
• Image Development:
o Custom game icons / images can be created according to the specific requirements of
your sites style guidelines. A quote would be provided for this sub project,
• Template Development:
o SkillPod Media can design the template, should the partner not have the available
resources for this task, at a cost of between US$2,750 and US$5,500, the cost is
dependant on the complexity of the design,
• Game Customisation, Advergaming and In-game advertising Options:
o These projects would need to be quoted on a per request basis as the costs are
dependent on the actual requirements. A guideline of the costs are as follows:
Game Customisation, re-skinning of the game with the advertiser / publishers
brand / products / color schemes, would cost anything from US$500 to US$3,750
– the cost is dependant on the complexity of the customization requirements,
Game Translation, all games can be translated into the language of your choice.
SkillPod will provide you with the English text, you would need to arrange for the
translations and provide these back to SkillPod for integration. The cost for the
translation integration would be US$150 per game.

We are excited by this opportunity, please let me know if I omitted any information or whether you require
greater details on any of the points discussed in this document.

Kind Regards,

Mark van Diggelen
Email: Mark@SkillPodMedia.com

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Skill Pod Media Games Solution Int

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